Management team

Ian Popple

Founder and CEO

Otto Wagner

Founder and independent consultant

Peter McDougall

CEO (Reef Smart USA)
Kris Garland

Kris Garland

Director of Business Development

Dr. Alex Brylske

Director of Education
Maps available
Species profiles

Our partners

Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart has changed this.

Our mission is to help as many people as possible discover, and safely explore, the aquatic environment and get the most from their in-water experience. Over the years our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts and digital interactive maps. We are always looking to form partnerships in order to produce guides for new locations. We look forward to discussing ways to map the reefs and wrecks in your area, to develop products for your guests, and to open new revenue streams for your business. The size or number of locations you wish to map does not matter. We’d love to hear from you, so please contact us today.

August 2016 – Reef Smart Inc. is founded by Ian Popple and Otto Wagner

November 2016 – First series of waterproof cards (Bonaire) published

November 2017 – First guidebook (Barbados) launched at the Diving Equipment and Marketing Association (DEMA) show

February 2018 – Diving and snorkeling education partnership launched with The World

September 2018 – Guidebook publishing partnership formed with Mango Publishing

April 2019 – Waterproof briefing charts developed

September 2019 – Weatherproof shoreline signage developed

January 2020 – Apparel line developed in partnership with Altered Latitudes

October 2020 – Large and small format wall art launched

September 2021 – Dr. Alex Brylske joins Reef Smart as director of Education

April 2022 – Reef Smart Education launched