Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart aims to change this.
Understanding what to expect from a dive, snorkel or surf site before you visit, not only increases safety, it also vastly improves the experience. With our products, divers and snorkelers can discover unique features and learn about the species they may see at each site; surfers can find the best access points, locate rip currents and avoid underwater obstacles.
Over the years our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts, digital interactive maps and posters. Our goal is to produce guides that help people get the most from their in-water experience and connect with the underwater environment.
Ian and Otto formed Reef Smart in 2016, based on a shared passion for travel and the exploring the ocean. In our first year, we produced a series of waterproof guides for Bonaire, Barbados and Palau. We enjoyed the experience so much, and received such an incredible response, that we immediately started expanding our concept to new destinations, to help as many people as possible discover and safely explore the aquatic environment.
Peter joined the management team in our second year, as we launched our guidebook series, and manages our US-based entity – Reef Smart USA. Emil, our 3-dimensional modelling wizard joined the team during the same year. Kris came onboard in 2018, to lend valuable insight to our continued expansion.
We are always looking to form partnerships in order to produce guides for new locations. We look forward to discussing ways to map the reefs and wrecks in your area, to develop products for your guests, and to open new revenue streams for your business. The size or number of locations you wish to map does not matter. We’d love to hear from you, so please contact us today!