Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart aims to change this.
Understanding what to expect from a dive, snorkel or surf site before you visit, not only increases safety, it also vastly improves the experience. With our products, divers and snorkelers can discover unique features and learn about the species they may see at each site; surfers can find the best access points, locate rip currents and avoid underwater obstacles.
Over the years our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts, digital interactive maps and posters. Our goal is to produce guides that help people get the most from their in-water experience and connect with the underwater environment.
Reef Smart was the vision of Ian Popple and Otto Wagner – two guys with passion for travel, SCUBA diving and coral reef ecology. Reef Smart started producing underwater maps for Bonaire, Barbados and Palau, in 2016. New destinations were soon added and our concept expanded to include guidebooks, with our partner Mango Publishing. Below, is a brief history of Reef Smart.
August 2016 – Reef Smart Inc. is launched
November 2016 – First series of waterproof cards (Bonaire) published
November 2017 – First guidebook (Barbados) launched at the Diving Equipment and Marketing Association (DEMA) show
February 2018 – Diving and snorkeling education partnership launched with The World
September 2018 – Guidebook publishing partnership formed with Mango Publishing
April 2019 – Waterproof briefing charts developed
September 2019 – Weatherproof shoreline signage developed
January 2020 – Apparel line developed in partnership with Altered Latitudes
October 2020 – Large and small format wall art launched
Our mission is to help as many people as possible discover, and safely explore, the aquatic environment. We are always looking to form partnerships in order to produce guides for new locations. We look forward to discussing ways to map the reefs and wrecks in your area, to develop products for your guests, and to open new revenue streams for your business. The size or number of locations you wish to map does not matter. We’d love to hear from you, so please contact us today.