Management team

Ian Popple

Managing Director

Otto Wagner

Creative Director

Peter McDougall

Managing Director
(Reef Smart USA)

Kris Garland

Director of Business Development

Dr. Alex Brylske

Director of Education
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Stores

Our partners

Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart has changed this.

Our mission is to help as many people as possible discover, and safely explore, the aquatic environment and get the most from their in-water experience. Over the years our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts and digital interactive maps. We are always looking to form partnerships in order to produce guides for new locations. We look forward to discussing ways to map the reefs and wrecks in your area, to develop products for your guests, and to open new revenue streams for your business. The size or number of locations you wish to map does not matter. We’d love to hear from you, so please contact us today.

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