Management team

Ian POPPLE

Managing Director

Otto WAGNER

Creative Director

Peter McDougall

Editorial Director

Kris Garland

Business Development Director
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Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart aims to change this.

Understanding what to expect from a dive, snorkel or surf site before you visit, not only increases safety, it also vastly improves the experience. With our products, divers and snorkelers can discover unique features and learn about the species they may see at each site; surfers can find the best access points, locate rip currents and avoid underwater obstacles.

Over the years our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts, digital interactive maps and posters. Our goal is to produce guides that help people get the most from their in-water experience and connect with the underwater environment.

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