Management team

Ian Popple

Founder and CEO

Otto Wagner

Founder and independent consultant

Peter McDougall

CEO (Reef Smart USA)
Kris Garland

Kris Garland

Director of Business Development

Dr. Alex Brylske

Director of Education
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Stores

Exploring a new environment can be exhilarating, but also intimidating. Whether hiking a forest trail or wandering the streets of a city, most people reach for a map and seek local knowledge beforehand. Exploring the marine ecosystem should be no different, yet detailed guides are unavailable for most dive, snorkel and surf sites, even for places that receive thousands of annual visitors. Reef Smart has changed this.

Our mission is to help as many people as possible discover, and safely explore, the aquatic environment and get the most from their in-water experience. Since our launch in 2016, Reef Smart has developed the most extensive database of dive and snorkel site digital 3D models in the world. Our products have expanded to include waterproof cards, guidebooks, shoreline signage, briefing charts and digital interactive maps for websites and apps, allowing us to provide these assets in whatever format our clients need.

We are always looking to form partnerships to produce resources for new locations. We’d love to hear from you, so please contact us today.

August 2016 – Reef Smart Inc. is founded by Ian Popple and Otto Wagner

November 2016 – First series of waterproof cards (Bonaire) published

November 2017 – First guidebook (Barbados) launched at the Diving Equipment and Marketing Association (DEMA) show

February 2018 – Diving and snorkeling education partnership launched with The World

April 2019 – Waterproof briefing charts developed

September 2019 – Weatherproof shoreline signage developed

October 2020 – Wall art launched with printing on a range of materials, including aluminum, canvas, vinyl and acrylic

September 2021 – Dr. Alex Brylske joins Reef Smart as director of Education

April 2022 – Reef Smart Education launched with the publication of Beneath the Blue Planet

January 2023 – Reef Smart launches 3D model website embedding feature with augmented reality