Reef Smart dives into apparel

The new product-line is being called “The Shipwrecked” series, and will initially feature three of the most iconic wrecks from Reef Smart’s portfolio: KITTIWAKE (Grand Cayman), CAPTAIN KEITH TIBBETTS (Cayman Brac) and the wreck of the German U-boat, U-352 (North Carolina). The designs, which are printed on solar microfiber shirts and rash guards, launched last week at Florida’s Surf Expo 2020 in Orlando and received a great reception. The initiative is starting as a business-to-business venture, and may well transition to a direct-to-consumer model in the near future. Reef Smart has already had requests for new designs, so expect to see Barbados and Florida wrecks appearing on shirts in the near future. For more information, check out the Altered Latitudes catalog.